Type one or more search terms into the search box and click on the search button.
The search engine does not distinguish between lowercase and uppercase letters.
A results page will be produced: a list of web pages related to your search terms, with the most relevant page appearing first, then the next, and so on.
Boolean operators
The operator AND is set as default between words. You can combine several words or phrases by using the logical operators ‘OR’ and ‘AND’.
You can also use plus or minus marks for including or excluding words (see below).
Ranking
The more of the words that are present in the page, the higher is the score.
If words appear in the same order as in your query, and close to each other, the score of the document gets high.
Phrase Search
Use quotation marks to compound phrases. If you wish to search for a phrase, you write text inside “…”quotation marks.
Eg. "African studies"
Truncation
Use * for truncation of search terms. A search term does not always have to be entered in its complete form. Search terms may be truncated from left or right.
Eg. Tanza* or even *anza*
Prioritizing Words
Plus marks a word as necessary. By preceding a word or a phrase with a plus sign, you tell the search engine that you are only looking for documents that contain that word/phrase.
Eg. +policy +activities
Word Exclusion
Minus marks a word as not wanted. By preceding a word or phrase with a minus sign, you tell the search engine to exclude that word/phrase and only to look for documents that match the rest of the query.
Eg. nordic -africa –institute
Contact: Ute.Roeschenthaler@normativeorders.net
|
While Sub-Saharan Africa has often been associated with draught and famine, consumption has been interpreted as an indicator of crisis in Western capitalist societies. In consequence, advertising, entrepreneurship and consumption in Sub-Saharan Africa have not received their due scholarly attention. Likewise, anthropological approaches to consumption often seem to start from assuming that consumption in non-Western contexts equals the appropriation of Western consumer objects and habits.
This panel intends to complicate this interpretational scheme by proposing an alternative perspective on consumption. It views advertising, entrepreneurship and consumption as practices central to the imagining of better futures and a dignified life; and it seeks to investigate from a comparative perspective the interplay of advertising and local entrepreneurship through a focus on changing culinary practices in Sub-Saharan Africa. Since many of these consumption patterns are the result of transformations in consumer habits initiated in the colonial period, we particularly welcome contributions that address this topic from a long-term perspective.
|
Accepted Abstracts
SESSION 1
Favourite Foods: 100 Years Ago and TodayHow and Why Food Habits Changed in Mwinilunga, Zambia, during the 20th Century
Imagination and Connectedness: Consumption of Global Forms in a Malian Village
Touting Perishable Products: The Temporalities of Trading, and at Times Tricking, on through Roads in Urban Ghana
Advertising and Entrepreneurship in Bamako
SESSION 2
Entrepreneurship for Improved Life Conditions - Female Entrepreneurs in Tanzania Searching for Finance
Radio Advertisement in Benin: Actors, Styles, Technologies
How to Promote a Kingdom – Marketing Strategies in Buganda
From Artist to Entrepreneur: Investiture and Investment of Senegalese Musicians
